Tag: business

Consulting Approach to Problem Solving

Do you feel that you already know all possible frameworks of business problem solving (Porter’s five forces, the BCG-matrix etc.), yet you are still not confident in using them? Or maybe you already took a course on management consulting problem solving approach, but the jargon used didn’t make much practical sense to you (The 80/20 rule, MECE etc.)? Whether you’re a student …

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Consulting Approach to Problem Solving

Do you feel that you already know all possible frameworks of business problem solving (Porter’s five forces, the BCG-matrix etc.), yet you are still not confident in using them? Or maybe you already took a course on management consulting problem solving approach, but the jargon used didn’t make much practical sense to you (The 80/20 rule, MECE etc.)? Whether you’re a student …

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Digital Advertising & Marketing 101: Take The Complete Guide

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking …

Digital Advertising & Marketing 101: Take The Complete Guide Read More »

Digital Advertising & Marketing 101: Take The Complete Guide

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights. From one-off customer satisfaction surveys to brand tracking …

Digital Advertising & Marketing 101: Take The Complete Guide Read More »